Successful Construction Companies Know That Marketing Matters

October 4th, 2010  |  Published in Uncategorized

“Marketing is the strategic plan that you develop for your organization that looks at your construction company’s strengths and weaknesses; the areas in which you have a competitive advantage; the market(s) that you will target your sales focus on; the demographics of your chosen market; and the pricing structure that you plan to use.”

That’s a brief excerpt from an article, “6 Steps to Develop an Effective Construction Marketing Plan,” authored by Michael Moore and published in Construction Business Owner.

Moore explains the importance of developing your marketing plan and adapting it to changing competitive environments: “Developing a construction marketing plan and strategy is critical to the success of your organization. Marketing is the strategic plan that you develop for your organization that looks at your construction company’s strengths and weaknesses; the areas in which you have a competitive advantage; the market(s) that you will target your sales focus on; the demographics of your chosen market; and the pricing structure that you plan to use. The construction market looks very, very different today than it did two or three years ago. Our construction marketing plans must change accordingly in order to capitalize on potential avenues of revenue.”

The author then outlines the 6 Steps that a construction business owner can follow to “create a simple, efficient, and effective construction marketing plan that will help your construction business grow.”

To read the 6 Steps, you can find the entire article at the magazine’s web site, here.

Do you agree with the 6 Steps? Do you have suggestions of your own “steps” that have worked well for your business? What “mix” of tactics have you used? How do you monitor results?

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