Archive for October, 2011

Is Construction Embracing Social Media?

October 21st, 2011  |  Published in Uncategorized

An article just published in Engineering News-Record/, authored by Erin Joyce, notes that the use of social media is gaining ground among many engineering and architectural firms, but that construction companies have lagged behind.

As Joyce explains in the article, “Hashtag This: Social Media Risks and Rewards in Construction”:
“Although architecture and pure engineering firms have been early adopters of social media tools such as Twitter and Facebook—and continue to innovate these communication platforms in their business and communications strategies—for plenty of construction firms of all sizes, their social media use and presence can be hit, miss or just not part of the mix at all.”

So this begs the question: Why are so many construction firms hesitant to use social media as part of their operations?

One expert’s opinion is that, “for many construction firms, all their work is about getting a project off the ground.”

Perhaps that goes in hand with the opinion of Jason Falls, an online marketing expert and author, who explains: “Communicating effectively in social media platforms (Twitter, Facebook, LinkedIn) can be tricky. There are certainly challenges. You are going to have to dedicate time and physical resources to be more efficient in how you approach each channel. Building relationships with customers is what you’re doing here and building relationships takes time.”

So is building or enhancing your social media presence among your business objectives for 2012? How do you make sure to plan for, dedicate resources, measure impact, etc. of your efforts in social media? How do you primarily use it in business … for branding, networking, communicating with customers, something else?

To read the article in its entirety, click here.
You’ll also be able to see Falls’ seven business drivers for using social media.

You’re invited to participate in Maxwell Systems’ social media efforts! Please visit and choose from the various offerings which you like best. 


Erin Joyce is ENR’s managing editor, integrated media, and has a deep background in online publishing and e-newsletters.

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